June 07, 2009

Levelling Lifelong Learning: Annual Progress Review

Elsheindra the healy-dealy night elfI have my annual Ph.D. review meeting tomorrow afternoon. As usual, I'm more than a bit nervous, especially as I made the big step this academic year of completely dropping my former Ph.D. work and starting a brand new topic that intersects the boundaries of my three main interests: communities, learning and teaching, and Internet-enabled technologies. As part of the review process, we're asked to produce a 4-page report that explains what we've done since the last report. In your first year, this report ought to focus on your thesis proposal, although many students won't yet have one. I do have some ideas about what I want to do and how I am going to go about it. I've made an online version so that it will be indexed and easily findable by others interested in World of Warcraft and e-learning.

The 30-second summary: Examine how metaphors and game design of World of Warcraft motivate people to learn and to work, with an eye to transferring motivation, social knowledge building, and persistence to online higher education practices, like community building for lifelong learning.

Click the "More" link below to continue reading the online version of the proposal and progress report. A downloadable PDF version is also available.

What’s Gone Before

“Those who cannot learn from the past are condemned to repeat it.” - George Santayana, 1905 (2005)

I started my part-time D.Phil in 1996 with Ben du Boulay as my supervisor working on something that was a combination of information retrieval and natural language processing. For various reasons—health, job, personal reasons, etc—I intermitted a lot. As my last intermission period was expiring, I put a great deal of thought into whether I wanted to continue or not. I was loathe to completely give up everything, so I decided to continue doing a Ph.D. but unite my three lifelong interests into something more related to what I actually do: educational technology. I therefore started a new D.Phil with Dr. Judith Good in October of 2009 within my original period of registration.

Research Questions

What do I hope to discover?

Elsheindra the healy-dealy night elf

There are three primary initial research questions:

  1. How is the “Robert and Susan” metaphor applicable to World of Warcraft and what does that gain us in understanding how to successfully encourage lifelong learning and build communities of learning?
  2. How does the social structure in-game and out of game resemble a community of practice? How much of a role does social knowing play in the development of expertise and the dissemination of learning? What features would it be useful to adopt when designing learning communities?
  3. What encourages game players to persist in learning and working, although many tasks are boring and repetitive, and to continue improving long past their current goal? How does this relate to Hagel and Brown’s (2009) “lessons”?

Roberts and Susans

Hello, my name is Susan. I am bright and highly motivated. I love to learn and to think about things. Robert is taking endless lecture notes until he gets his degree. Robert is very different than me.

The nature of universities and the characteristics of their students are changing. Students no longer arrive on the university’s doorstep intrinsically motivated to learn regardless of the teaching method employed. Tim Clydesdale, sociology professor at the College of New Jersey, describes it this way:

So this… produces a rather odd kind of student — one who appears polite and dutiful but who cares little about the course work, the larger questions it raises, or the value of living an examined life. And it produces such students in overwhelming abundance.
(Clydesdale, 2009)

Clydesdale is giving an example of a “Robert” student, from Biggs and Tang’s “Robert and Susan” student prototypes in higher education (Biggs and Tang, 2007 p.9). Susan learns in a deep way using higher order thinking skills, like theorizing, reflecting, and generating. Robert learns in a surface way using skills at a much lower cognitive level, like note-taking and memorization; he is happy do the minimum to get by. Michael Wesch comments in his recent Britannica blog essay that “…the unquestioned assumption [is] that ‘getting by’ is the name of the game” for students (Wesch, 2008), so he too has noticed the increase in the number of “Roberts”. The difference in learning approaches is expressed eloquently by the philosopher Michael Oakeshott:

There is an important difference between learning which is concerned with the degree of understanding necessary to practice a skill, and learning which is expressly focused upon an enterprise of understanding and explaining.
(quoted in Fish, 2009)

What Is Social Learning & Social Knowing

“We participate; therefore we are.” (Brown and Adler, 2008)

The social view of learning

What exactly constitutes education or learning? As an educator with a computer science background, I contend that learning is different than knowledge or facts in the same way that data differs from information. Without a context, a fact is just a piece of data. It is only information or learning when it can be applied to something. Biggs and Tang (2007, p.21) are saying something similar, when they say, “The acquisition of information in itself does not bring about [effective learning changes], but the way we structure that information and think with it does.” They go on to say “education is about conceptual change, not just the acquisition of information.”

How do we elicit this conceptual change? How do we elicit this conceptual change? Biggs and Tang enumerate four precursors. The most interesting is the fourth: “[S]tudents work collaboratively and in dialogue with others, both peers and teachers.” (2008) call this “social learning” and explain that “our understanding of content is socially constructed through conversations about that content and through grounded interactions.” This fits in nicely with David Weinberger’s ideas about social knowing:

What you learn isn’t prefiltered and approved, sitting on a shelf, waiting to be consumed... Now we can see for ourselves that knowledge isn’t in our heads: It is between us. It emerges from public and social thought and it stays there, because social knowing, like the global conversations that give rise to it, is never finished.
Weinberger, 2007 p.146-147

Lifelong learning, like Weinberger’s social knowing, is never finished. It continues on outside the four walls of the classroom. It is on Twitter. It is on Facebook. It is in the student’s workplace. It is in the student’s home. It arises in conversations with the student’s friends and it arises in play. The social component, previously undervalued, is key.

Brown describes some research by Richard J. Light where Light discovered that the ability of students to form study groups was one of the strongest determinants of students’ success; it was more important than the instructors’ teaching styles (Light (2001) cited in Brown and Adler, 2008). Brown says this shifts our attention from the subject content to the learning activities and human interactions around them, which, while agreeing with Biggs, goes further by suggesting the instructor themselves is of lesser importance. Susan and Robert, becoming social, taking turns being teachers and learners together, is a powerful combination for deep learning.

World of Warcraft

The gamer’s mindset—the fact that they are learning in a totally new way—means they’ll treat the world as a place for creation, not just for consumption. This is the true impact videogames will have on our culture.” (Wright, 2006)

World of Warcraft (WoW), a massively multiple online role playing game (MMORPG) in the dungeons and dragons genre, is the most successful personal computer game ever released. As of 2008, it had more than 10 million active subscribers worldwide, amounting to 62.2% of the online gaming market (Yee, 2005).

Although it is a game, WoW, its communities, and its cultural artefacts share a number of commonalities with lifelong learning in online higher education. The first is that both have Roberts and Susans. The second is that both have structures that support ad-hoc groups where alliances shift, merge, and collapse dynamically as people come and go. The third is that both encourage the formation of communities of practice through their design and purposes (Wenger, 1999). Finally, they both, with varying degrees of success, encourage learning and collaboration that results in an ongoing learning journey continuing past the current goal.

Hagel and Brown (2009) enumerate eight “lessons” that businesses hoping to get their employees to collaborate, create, and innovate should draw from World of Warcraft:

  1. Reduce barriers to entry and to advance in initial stages
  2. Provide rich performance metrics
  3. Keep raising the bar
  4. Remember to account for and use intrinsic motivations
  5. Provide opportunities to develop shared knowledge not easily shared but don’t forget broader knowledge exchange
  6. Create opportunities for teams to self-organize around challenging goals
  7. Encourage frequent performance feedback
  8. Create an environment that rewards new dispositions

These lessons are just as applicable in fostering collaborative learning in online education and lifelong learning as in business, perhaps even more so. My mission is to discover how it applies.

Major Activities Undertaken

Making connections, forging links, firing neurons.

It was a fairly busy period. I attended a number of seminars, workshops and conferences, either in person or virtually (see Table 1). Some presentations were previously recorded.

October 2008

  • Opening Up Education book launch

November 2008

  • Future of Creative Technologies Conference

  • Shared 3D interaction spaces with humans and avatars -Christopher Frauenberger - HCT seminar

  • Disability 2.0: Facebook, the Academy, and Student (dis)Connections - Sarah Braithwaite - HCT seminar

December 2008

  • 8 Significant Events in Computing - BCS lecture

January 2009

  • BETTR “unconference”

  • Accessibility in Higher Education workshop

  • Plagiarism in Higher Education seminar

  • Persistence in Adult Learning seminar

  • Virtual Worlds as Naturally Occurring Online Learning Environment - Constance Steinkuehler - EDUCAUSE keynote

  • Persuasion to Negotiation: New Directions for Health Promoting Technologies - Jules Maitland - HCT Seminar

February 2009

  • Learning, Context, and the Role of Technology - Rose Luckin - lecture

  • Excuse Me Sir, Might I Interrupt your Snog: Gaming in the Real World - Richard Vahrman - HCT seminar

  • Freedom and Technology: Who’s the Master - Cory Doctorow - Lecture

  • Creating Baby Einsteins - Julie Coultas - HCT seminar

March 2009

  • Arduino workshop (Sussex)

  • The Google Generation - Ian Rowlands - Recorded lecture from May 2008.

  • The Open Learn Conference: Keynote - John Seely Brown - Recorded lecture from October 2007.

  • Social Network Sites and the Passion of Bodybuilding - Bernd Ploderer - HCT seminar

May 2009

  • From Courses to Dis/Course conference

June 2009

  • Making Connections conference

Table 1: Conference, Seminars, & Workshops
List of conferences, seminars, and workshops attended virtually or in-person.

Although I have been teaching computing science and technology in higher education for over 14 years, I do not have a background or formal training in education. I decided to alleviate that in September by registering for H812: The Postgraduate Certificate in Academic Practice at The Open University, a 60-point course in their online distance education masters program. Upon completion, I will have my Higher Education Academy accreditation for teaching in HE. Prior to that point, I had already agreed to teach H810: Accessibility Online Learning: Supporting Disabled Students, another course in the online distance education program. It was, in fact, applying for a teaching post for this course that led me to decide to rekindle my Ph.D. by changing to something I already do: educational technology.

Teaching a pilot course is always a lot of work, especially one where you have a background in half the content—technology—but not necessarily in the other half—educational pedagogy. I spent quite a lot of time in the fall working through the course on my own, just ahead of my students. I have also been dipping into the material for another brand new course: H800: Technology-Enhanced Learning: Practices and Debates, a new course that just started this year, co-authored by Gráinne Conole. What all these courses have in common is exposure to different ideas in educational technology and pedagogy. From the accessibility and e-learning course, I picked up ideas about Wenger’s communities of practice, which I have incorporated into my thinking. From H800, I have been exploring ideas about digital natives and “the Google Generation”. From H809: Practice-Based Research in Educational Technology, I’ve acquired some guided readings on ethnography as a research method, which I suspect is one of the types of study I need to use for studying behaviour within World of Warcraft.

It is the course I am actually taking that has proven the most useful, though, as it has a guided introduction to many pedagogical theories, especially constructive alignment from Biggs & Tang (Brown & Adler, 2008). That material was directly usable in the book chapter proposal I submitted earlier this year, the bulk of which is now incorporated into this document.

For the second assignment, I did some analysis on a course I chair, examining how outcomes-based learning and teaching, a kind of constructive alignment, has not been properly employed in the course design and how that has resulted in students failing to persist and pass the course. That piece of research served as the basis for my recent “Making Connections” conference presentation. That assignment also included ideas about Robert and Susan and the increase in the number of Roberts, as well as the current nature and purpose of universities. Building on that analysis and inspired by Constance Steinkuehler’s work on scientific literacy practices in World of Warcraft communities, I developed an activity intended to improve academic literacy practices in my Open Source third-year students, and then evaluated the effect on demonstrated practices in their course practices; I presented some of those findings during my “Making Connections” talk, The Nutcracker Effect.

That Open Source course I chaired this year has fed into my thinking in other ways too as a direct result of my ongoing fascination with the ideas of John Seely Brown. In a keynote speech I watched, he was comparing evaluating the influence of “tinkering” on Open Source and how that ties into learning. One of my students innocently made a comment about how Open Source is very similar to learning too. It got me thinking about how tinkering is directly applicable to problem-based learning as well as deep learning, both topics related to activities I see taking place in World of Warcraft and ones I want to encourage in communities of practice for learning.

I do not spend time looking for relevant course materials. In actuality, useful material from other courses came to my attention because of people in my online personal learning networks with whom I interact via Twitter and Plurk primarily. That includes people like Gráinne Conole (OU), Martin Weller (OU), George Siemens (Manitoba), Bryan Alexander (NITLE), Howard Rheingold (Stanford), Steve Wheeler (Plymouth), Tony Hirst (OU), and Alan Cann (Leicester). I am also connected and in regular contact with a number of other Ph.D. students and researchers around the world, both in e-learning and games research.

Not all of the seminars and workshops I attended were immediately obviously applicable, although people I have met at them have fed into my work, like K. Faith’s Lawrence’s and her Ph.D. work on fan fiction and artifact production in LiveJournal communities (2008); or practices that encourage motivation and persistence from an Open University staff workshop. Ben du Boulay’s motivation reading group was also very helpful by picking out important theory papers from psychology and cognitive science in motivation, a topic I did not initially realize was of interest until I started regularly attending those meetings. Now motivation is a key element of what I want to investigate.

Activity Result

H812: Postgraduate Certificate in Academic Practice

2 essays; material for book chapter proposal; a conference presentation; constructive alignment; Roberts and Susans

H810: Accessbility in Online Learning

blog postings; introduction to communities of practice; inclusion & nature of universities

H800: Technology-Enhanced Learning & Practices and H809: Practice-Based Research in Educational Technology

Digital natives; Google generation; tinkering & J.S. Brown; ethnography as a research method

Book chapter proposal

Rejected but served as the basis for this document and thesis proposal; thesis topic.

Seminars, workshops, conferences

Ideas and people

Twitter and Plurk

Ideas, people, resources, discussion, and community.

Table 2: Major Activities Summary
Activities and their outcomes

Progression and the Future

There’s much left to explore.

My immediate plan is to complete a literature review and formal thesis proposal by the end of October. That means a summer spent reading. I have some good starting points, both in e-learning, motivation, and game-related to learning areas, including Constance Steinkuehler’s World of Warcraft literacy research and Bonnie Nardi’s work. There is also more to read on John Seely Brown’s ideas on information spaces, learning, and tinkering. I feel I am in a good position to start and make good progress on that without getting too lost. I also can draw upon the advice and recommendations of others in my personal learning network, if need be.

I am anticipating at least three studies to complete my Ph.D. work. The first is a beta study to test out the research and data methodology for a larger-scale study in World of Warcraft. At this point, it is not clear whether the study will be an ethnographic study occurring in World of Warcraft directly or some other kind of research, like discourse analysis, on related artifacts like forums and web sites. That will be more evident after the thesis proposal has been written and I have a clearer idea of what specific questions I want the study to answer, perhaps after consultation with Dr. Ruth Woodfield from Sociology. However, I do know that I am looking for metaphors and systems for motivation and persistence that can be transported into an e-learning communities of practice environment. The second study would be the actual large-scale study intended to gather sufficient data to answer the posed questions.

The third study would take the hypothesis of motivation and persistence gained from the World of Warcraft studies and apply it to a subject online student population for positive improvements. I hope to facilitate something through my current connections at the Open University. This would be a good route as the student population in my undergraduate courses are quite large and could be divided into control and experimental groups. If an OU group is not possible, using a smaller group from Dr. Good’s online e-learning cohort might work. I am in the process of sounding out various people already at the Open University as to how I would go about obtaining permission to do that.

I am also actively looking for small JISC grant projects in related areas that I can apply for on my own. Dr. Tony Hirst (OU) has apparently figured out a way by which universities can be bypassed when applying for JISC funds, thus avoiding the universities annexing up to half for fixed costs out of an already small amount. He has already done this with one of his own projects (Winn, 2009), but I will admit he is in a better position than I am to pull it off. Still, it does not hurt to look and to try.

In addition to obtaining funding, another benefit of research grants is that they expect output, usually in the form of published papers or other documents. That would tie nicely into my plans to do a thesis comprised of a collection of papers (published or unpublished) as already permitted in Psychology at Sussex. With my attention deficit disorder, I feel this approach will be a lot easier for me to manage, as individual papers are self-contained and smaller units. My plan is to publish several papers. The initial research questions I have already could form at least one and the two major studies another two. The argument would be that published papers have already undergone some sort of peer review and, by publication, obtained far wider public exposure than most Ph.D. theses ever get. Dr. Good and Dr. Whitby are responsible for making this possible (or attempting to do so) on the departmental side. I would like to see the option available to everyone, but I am confident I should be able to get it as a reasonable accommodation for my disability.

My intention is to complete by spring of 2011. I will include a tentative timeline of things to be done and when in my thesis proposal at the end of October. In order to complete in 2011, I will need to make a change to my registration status as I am officially out of time in January 2010. I spoke to the postgraduate advisor at the beginning of the year. She believed the department would work with me to either restart my registration period or extend my current one. I am in the process of trying to get that sorted prior to the decommissioning of the school later this summer.


Biggs, J. & Tang, C. (2007) Teaching for Quality Learning at University, 3rd edition, Maidenhead, UK, Open University Press.

Blandeburgo, B. (2009)> ‘Activision “WoWs,” But Where’s Wireless?’, The Game Trade Journal, blog entry posted March 4, 2009. Available from: http://www.gametradejournal.com/2009/03/activision-wows-but-wheres-wireless.html (Accessed March 9, 2009).

Brown, J.S. & Adler, R.P. (2008) ‘Minds on Fire: Open Education, the Long Tail, and Learning 2.0’ Educause Review, 43 (1), [online] Available from: http://connect.educause.edu/Library/EDUCAUSE+Review/MindsonFireOpenEducationt/45823 (Accessed August 22, 2008).

Churches, A. (2008) Bloom’s Digital Taxonomy, [online] PDF. Available from: http://edorigami.wikispaces.com/Bloom’s%20Digital%20Taxonomy (Accessed January 20, 2009).

Clydesdale, T. (2009) ‘Wake Up and Smell the New Epistemology’, Chronicle of Higher Education, January 23, 2009, [online]. Available from: http://chronicle.com/free/v55/i20/20b00701.htm (Accessed January 23, 2009).

Fish, S. (2009) ‘Think Again’, The New York Times, blog entry posted January 18, 2009. Available from: http://fish.blogs.nytimes.com/2009/01/18/the-last-professor/ (Accessed January 22, 2009).

Hagel, J. & Seely, J.S. (2009) ‘How World of Warcraft Promotes Innovation’ Business Week Online, January 14 [online] Available from: http://www.businessweek.com/innovate/content/jan2009/id20090114_362962.htm (Accessed January 19, 2009).

Krathwohl, D.R. (2002) ‘A Revision of Bloom’s Taxonomy: An Overview’ Theory into Practice, 41 (4), [online] Available from: http://www.informaworld.com/smpp/content~db=all?content=10.1207/s15430421tip4104_2 (Accessed January 12, 2009).

Lawrence, K.F. (2008) The Web of Community Trust - Amateur Fiction Online: A Case Study in Community Focused Design for the Semantic Web. Ph.D. thesis, University of Southampton.

Weinberger, D. (2007) Everything Is Miscellaneous: The Power of the New Digital Disorder, New York, USA, Holt Paperbacks.

Santayana, G. (2005) The Life of Reason: The Phases of Human Progress, Project Gutenberg, [online] Available from: http://www.gutenberg.org/files/15000/15000-h/15000-h.htm

Wenger, E. (1999) Communities of Practice: Learning, Meaning, and Identity, Cambridge, UK, Cambridge University Press.

Wesch, M. (2008) ‘A Vision of Students Today (& What Teachers Must Do)’, Britannica.com, blog entry posted October 21, 2008. Available from: http://www.britannica.com/blogs/2008/10/a-vision-of-students-today-what-teachers-must-do/ (Accessed October 21, 2008).

Winn, J. (2009) ‘JISCPress: Developing a Community Platform for the JISC Funding Process’, The Learning Lab, blog entry posted June 5, 2009. Available from: http://joss.blogs.lincoln.ac.uk/2009/06/05/jiscpress-developing-a-community-platform-for-the-jisc-funding-process/ (Accessed June 5, 2009).

Wright, W. (2006) ‘Dream Machines’, Wired, 14.04

Woodcock, B.S. (2008a) MMOGCHART.Com, [online]. Available from: http://www.mmogchart.com/ (Accessed March 8, 2009).

Woodcock, B.S. (2008b) An Analysis of MMOG Subscription Growth: Version 23.0, [online]. Available from: http://www.mmogchart.com/analysis-and-conclusions/ (Accessed March 8, 2009).

Yee, N. (2004) Player Demographics, [online] The Daedalus Project. Available from: http://www.nickyee.com/daedalus/gateway_demographics.html (Accessed March 9, 2009).

Yee, N. (2005) ‘WoW Basic Demographics’, The Daedalus Project, blog entry posted July 28, 2005. Available from: http://www.nickyee.com/daedalus/archives/001365.php (Accessed March 9, 2009).

Contact Details

Michelle A. Hoyle -- June 7, 2009
eingang AT sussex DOT ac DOT uk

Downloadable Resources:
-A4 PDF Version of Levelling Lifelong Learning: Progress Report 2008/2009 (612 KB)

Posted by Michelle at June 7, 2009 01:03 PM

tks for the effort you put in here I appreciate it!

Posted by: MichaellaS at July 21, 2009 04:05 PM
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